Scrapbook Shopping

Each Wednesday, I write a post from my dissertation.

Scrapbookers may be artists and historians, but they also are scrapbooking shoppers and croppers. Both shopping and cropping shape the identity of the scrapbooker as a scrapbooker and shape their larger identity outside of scrapbooking.

Scrapbookers shop for scrapbook supplies where they think they will find scrapworthy items. The decision as to where to shop for supplies is shaped by industry workers. Industry workers focus on how their business differs from the competition in terms of pressure applied to the customer, the relationship they have with the customer, and the knowledge they share with the customer. Customers, however, focus on the economic side of the equation in making decisions about where to shop, though there are many reasons customers purchase scrapbooking products beyond price. Over the next few weeks, I will discuss scrapbook shopping.

Where do you shop for scrapbook supplies? Does where you shop contribute to your scrapbooking identity? Join the conversation below or on facebook.

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Stephanie