Blog Archives
Scrapbook Shopping
Each Wednesday, I write a post from my dissertation. Scrapbookers may be artists and historians, but they also are scrapbooking shoppers and croppers. Both shopping and cropping shape the identity of the scrapbooker as a scrapbooker and shape their larger … Continue reading
Scrapbookers are Historians
Each Wednesday, I write a post from my dissertation. Last week, I talked about how scrapbookers are artists. Scrapbookers often are historians—specifically, they are their families’ historians. Not all scrapbookers take on the role of historian in terms of learning … Continue reading
Renting Scrapbook Space
Each Wednesday, I write a post from my dissertation. Scrapbook stores do not just sell scrapbook supplies, but also sell (or more accurately, rent) scrapbook space. Scrapbookers expect brick and mortar scrapbook stores to offer some sort of scrapbooking space … Continue reading
Selling Scrapbook Supplies
Each Wednesday, I write a post from my dissertation. People who work in the scrapbook industry see their way of selling[1] the product as superior to the alternative. I was surprised to find that industry workers overall had little … Continue reading
Pressure, Customer Service, and Knowledge
Each Wednesday, I write a post from my dissertation. Industry workers emphasize that they do not pressure customers to purchase products, they offer better customer service, and they are more knowledgeable about scrapbooking than the competition. Industry workers focus on … Continue reading
Selling the Shopping Experience
Each Wednesday, I write a post from my dissertation. Direct sellers and brick and mortar industry workers feel the competition from online retailers. The internet makes it much easier for customers to find what they are looking for, but at … Continue reading
Is Scrapbooking an Expensive Hobby or a Cheap Thrill?
Each Wednesday, I write a post from my dissertation. What Industry Workers Say… Scrapbooking is perceived as an expensive hobby and can quickly become expensive, but industry workers are quick to point out that it does not have to be … Continue reading
“It Costs Me Money to Work in the Industry”: Spending Money on Scrapbooking
Each Wednesday, I write a post from my dissertation. Excluding scrapbook business owners, industry workers earn close to minimum wage, commission-only, or a combination of the two in addition to discounted supplies. A running joke among brick and mortar employees … Continue reading
Product Selection at Local Scrapbook Stores
Each Wednesday, I write a post from my dissertation. During the time of my interviews (2008), there was a clear distinction between the products that were available at local scrapbook stores and chain stores but the chain stores were encroaching … Continue reading
Scrapbook Shopping While on Vacation
Each Wednesday, I write a post from my dissertation. A few respondents shop at local scrapbook stores while vacationing. A major reason people do this is because those stores might have something their store back home does not carry. Scrapbook … Continue reading