Why I Lowered the Price on The Scrapworthy Lives Guide to Market Research

I listened to the Internet marketing gurus when setting up my e-book launch.

Since the e-book launched, I’ve sold a whopping zero copies.

I listened to the gurus and priced my e-book based on the value I believe is offered in the e-book (honestly, I believe the value is higher, but I compromised to keep the price lower).

A funny thing has happened though, I think it is priced too high to be of use to the people who need it the most. The people who need it the most are the folks who are just starting out or are small operations without a marketing budget.

The other issue is that the book is an e-book. It is designed to be read on a computer or tablet. If you read like I read, however, you take notes. You underline. You dog-ear pages. This means, you have to think about the cost of printing out 95 pages. Then you need to either put in a 3-ring binder or get it bound at an office supply store (or use your cinch). So, it would probably cost you at least an additional $10 to get the book printed and bound. (My advice would be to skim the digital copy and then decide what you need printed because you probably don’t need to print the whole book.)

Finally, I’m finding that I want to be able to financially support some of my favorite blogs and am not always satisfied with their method of getting support. I try to use the affiliate links they place on their site, but I don’t always remember. I become a member sometimes, but right now, memberships are out of the question as I reign in my scrapbook spending. I need a lower-priced option so people who want to show some financial support can do so in a low-cost way.

With this in mind, I’ve decided to drastically lower the price of The Scrapworthy Lives Guide to Market Research from $39.99 to $10. The price point is now within reach of most small business owners, direct sellers, and those just curious. It is also a nice price point for folks who may not really want the item but want to show support in an affordable way. That’s it. No bonuses. No coupon code needed. Just $10. Ready to buy, then click here.
Stephanie