10 Questions to Ask Yourself about Your Scrapbook Business

1. Are my customers beginning scrapbookers, ongoing scrapbookers, expert scrapbookers, or scrapbookers likely to quit scrapbooking?
2. How am I using word of mouth to attract more customers and attract more people to scrapbooking?
3. How am I reaching people who scrapbook but that do not identify as scrapbookers?
4. What topics are my customers scrapbooking? How am I serving these topical needs?
5. How do my customers organize their scrapbooks (e.g., chronologically or thematically)? How am I meeting the needs of these different organizational styles?
6. Why am I in the scrapbook industry? Why am I considering entering the scrapbook industry?
7. How is my business adapting to the evolving nature of the scrapbook industry?
8. How do I learn about how the scrapbook industry is evolving? Am I using scrapbook market research? Am I doing my own scrapbook market research?
9. How am I going to make money in the scrapbook industry?
10. Are there any niche markets I want to serve in the scrapbook industry? How do I plan to do this?

This post is part of Shimelle Laine’s 10 Things.

If you liked this post, check out my new e-book, The Scrapworthy Lives Guide to Market Research.

Stephanie