Category Archives: Diversity

Neutral Product?

The topic of gender stereotyping in the scrapbook industry came up again on this week’s Paperclipping Roundtable. It was mentioned on the show that this topic isn’t considered much in the industry (I may be misremembering…), so I decided to … Continue reading

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Posted in Diversity | Tagged , , , | 2 Comments

The Rebranding of Creative Memories as Ahni & Zoe: Hello?! We All Have Cameras in Our Pockets

At first I was deeply skeptical of Creative Memories is rebranding as Ahni & Zoe. I was fearful that, they too, had jumped on the pocket scrapbooking bandwagon. I think it is too soon to tell if they have or … Continue reading

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More Summer 2012 CHA Observations: More of the Same

Last summer I attended CHA. I never got all of my semi-prepped posts for CHA finished, and thought in the spirit of Summer 2013 CHA, I would publish what was still relevant.  One of the things I paid attention to … Continue reading

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Posted in Diversity, CHA, Summer 2012 | Tagged , , | 6 Comments

“I Hate Math” from Basic Grey

I realize, I’ve been off the grid for a few weeks and am drafting a post to update my readers as to why, but I came across this product this morning and had to share: Love them all except that … Continue reading

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Posted in Diversity, Sexism, Race and Ethnicity | Tagged , , | 4 Comments

How Race is Considered in Scrapbooks Reflects American Culture

Each Wednesday, I write a post from my dissertation. This is the last post on race and ethnicity from my dissertation. (You can read the other two posts here and here.) The way stories are told in scrapbooks typically emphasize … Continue reading

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Color-Blind Scrapbooking

Each Wednesday, I write a post from my dissertation. Probably, one of the most interesting findings regarding race in my study was that I could observe a color-blind ideology at work. Color-blind ideology basically means a person no longer sees … Continue reading

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Posted in Diversity, Race and Ethnicity, Dissertation, Findings, Race and Ethnicity | Tagged , | 2 Comments

Race and Ethnicity and Scrapbooking

Each Wednesday, I write a post from my dissertation. Last week, I wrapped up my discussion of doing family in terms of scrapbooking. This week, I am going to begin discussion issues of race and scrapbooking. A majority of my … Continue reading

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Diverse Scrapbook Products

This entry is part 9 of 9 in the series The Scrapworthy Lives Guide to Market Research

Every other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research So the Craft and Hobby Association’s (CHA) winter show ended a couple of weeks ago. Most scrappy bloggers are … Continue reading

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Posted in The Scrapworthy Lives Guide to Market Research, Niche Markets, Race and Ethnicity, Diversity | Tagged , , , | 12 Comments