Tag Archives: Market Research
What Does the Closure of Archiver’s Mean for the Scrapbook Industry?
The first time I visited Archiver’s was probably 6-7 years ago in one of their Chicago locations. I was unimpressed. I liked their use of space and their selection. I did not like their lack of customer service. I came … Continue reading
The Rebranding of Creative Memories as Ahni & Zoe: Hello?! We All Have Cameras in Our Pockets
At first I was deeply skeptical of Creative Memories is rebranding as Ahni & Zoe. I was fearful that, they too, had jumped on the pocket scrapbooking bandwagon. I think it is too soon to tell if they have or … Continue reading
Homeward Bound: Chapter 10 (The Last Chapter)
This is the last (planned) post on Homeward Bound by Emily Matchar. Matchar writes how writing this book allowed her to “realize that domestic perfection on the Internet is often an illusion” (p. 231). Absolutely! Personally, when I began this … Continue reading
The Etsy “Business” Model
I don’t have time to devote to an analysis of this article from Slate on Etsy’s economic impact at the moment, but thought it is a worthwhile read in the context of Homeward Bound.
Customer Service at CHA: Observations from Summer 2012
I thought I would share this post that I prepped last year after attending Summer 2012 CHA as a member of the press. I am pretty much a nobody in the scrapbook industry. Sure, I studied scrapbookers for my dissertation research, … Continue reading
The Scrapworthy Lives Guide to Market Research
Did you know that I have an e-book? Yes, it’s true! I wrote The Scrapworthy Lives Guide to Market Research because I want the scrapbook industry to not only survive, but to thrive. If you want to be a part … Continue reading
Diverse Scrapbook Products
Every other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research So the Craft and Hobby Association’s (CHA) winter show ended a couple of weeks ago. Most scrappy bloggers are … Continue reading
Marketing for Digital Scrapbook Designers
Every other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research I’ve teamed up with Jennifer Wilson from Simple Scrapper and Create More Media to survey digital scrapbook designers on … Continue reading
Cultural Appropriation in the Scrapbook Industry
Every other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research This week you get a bonus early market research because CHA is happening right now and retailers are making … Continue reading
What do you Scrapbook?
Every other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research Today’s scrapbook industry market research post is one question for you: What were your last five layouts about? Please … Continue reading