Category Archives: Niche Markets

The Rebranding of Creative Memories as Ahni & Zoe: Hello?! We All Have Cameras in Our Pockets

At first I was deeply skeptical of Creative Memories is rebranding as Ahni & Zoe. I was fearful that, they too, had jumped on the pocket scrapbooking bandwagon. I think it is too soon to tell if they have or … Continue reading

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Diverse Scrapbook Products

This entry is part 9 of 9 in the series The Scrapworthy Lives Guide to Market Research

Every other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research So the Craft and Hobby Association’s (CHA) winter show ended a couple of weeks ago. Most scrappy bloggers are … Continue reading

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Posted in The Scrapworthy Lives Guide to Market Research, Niche Markets, Race and Ethnicity, Diversity | Tagged , , , | 12 Comments

Cultural Appropriation in the Scrapbook Industry

This entry is part 7 of 9 in the series The Scrapworthy Lives Guide to Market Research

Every other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research This week you get a bonus early market research because CHA is happening right now and retailers are making … Continue reading

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Posted in Race and Ethnicity, Industry, Inequality, The Scrapworthy Lives Guide to Market Research, Niche Markets | Tagged , , | 17 Comments

Scrapbook Ideas for Martin Luther King Jr. Day, Chinese New Year, and Other January Holidays

This entry is part 5 of 9 in the series The Scrapworthy Lives Guide to Market Research

Every other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research. Today’s discussion is about niche markets and should be of interest to both scrapbookers and industry workers. Have you … Continue reading

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Posted in Scrapworthy Lives Products, The Scrapworthy Lives Guide to Market Research, Holidays, Niche Markets | Tagged , , , , , , , | 2 Comments